

Social Media & Marketing Specialist
Job Type
Full Time
Responsibilities
Responsibility for all content planning, delivery, and execution across key social channels including Facebook, Instagram, Twitter, YouTube, TikTok, LinkedIn and Pinterest
Bring creativity to our social media accounts, maximising engagement with our dedicated followers and growing our following with high-quality content
Work effectively alongside senior management, our internal creative and software development team, Salesforce integration specialists and external Digital Marketing Agencies
With your team, build highly innovative and inherently social campaigns for all key projects, which are insight-led and resonate with target audience & community, driving reach and engagement
Liaise with our Salesforce integration partner and external Digital Media Agencies to help create effective marketing strategies for successful engagement
Regularly engage with our community by maximising engagement through polls, interactive content and other forms of engagement
Regular analysis of our profile to identify its strengths and weaknesses
Creating blog content and promoting via social media
Producing high-quality photo and video content to show our projects in the best light and help maximise customer engagement
Respond to customer service emails/Instagram messages
Take ownership in defining and delivering an appropriate and dynamic social media strategy for the brand
Deliver high-quality social media content (paid and unpaid) to stimulate positive brand awareness and create engagement across all social platforms
Engage with and react to customers, followers, influencers, brands, trends and competitors across all channels to increase brands digital visibility and following
Identify trends and insights
Core requirements
At least 4 years of experience as a Social Media & Marketing Specialist or similar role in an agency or in-house
Excellent writing skills including copywriting and proofreading
Strong interest in and understanding of the digital media landscape
Proven track record of building and maintaining a loyal following across social media outlets by generating unique and relevant content.
In-depth experience and knowledge of a broad range of social tools (such as Social Bakers, Facebook Creator Studio and Pulsar)
A strategic and analytical thinker that can interpret numbers and data into actionable insights and learnings
Experience using social media management tools to write performance reports
Build close relationships through daily communication/weekly calls
Confident in presenting to senior leadership on campaign plans and results
Experience with Salesforce Customer Journey Mapping or similar
Facebook Ads/Lead generation knowledge
Experience of audience and buyer persona research
Strong understanding of social media KPIs
Creative, outside the box, thinker
Beneficial skills
Leaflet/Brochure design
Skills or interest in Character design and development
